Enhancing Bulk Email Sending Efficiency with AWS SES

Migrated a bulk mail sending application from SMTP to AWS SES and optimized email sending processes. This change increased the capacity from 60,000 emails per day to 8,000,000 emails per day, drastically improving performance and scalability.

  • Email Marketing and Communications
  • Symfony, AWS SES, SMTP, Email Process Optimization, MySQL
  • South Africa

The Client

The client is an organization that requires a high-volume bulk email sending application to communicate effectively with its user base. The application is built using Symfony and initially used SMTP for sending emails.

The challenge icon

The Challenge

The client faced significant performance bottlenecks with their existing bulk email sending application:
  • Sending 10,000 emails took more than 1 hour.
  • Sending 40,000 emails took 7 to 8 hours.
  • The old system had a maximum capacity of sending just 60,000 emails per day.
  • These limitations hindered their ability to scale email communications and meet business needs.
The solution icon

The Solution

To overcome these challenges, a new email sending solution was implemented:
  • AWS SES (Simple Email Service): Migrated the email sending process to AWS SES, a highly scalable and cost-effective email service.
  • Process Optimization: Optimized the email sending processes to leverage the capabilities of AWS SES efficiently.
  • Scalable Infrastructure: Ensured the new system could handle higher email volumes with improved performance and reliability.

Tools and Technology

Jira

Jira

Symfony

Symfony

Aws ses

AWS SES

Smtp

SMTP

My SQL

MySQL

The result icon

The Result

The implementation of AWS SES and process optimization led to remarkable improvements:
  • Significant Performance Boost: The application now sends over 1,000,000 emails in less than an hour, compared to the previous 10,000 emails per hour.
  • Increased Capacity: The new system supports sending 8,000,000 emails per day, a substantial increase from the previous capacity of 60,000 emails per day.
  • Enhanced Scalability: The optimized solution allows the client to scale their email communications effectively to meet growing business demands.

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